Apo - Renter’s Guide to London

Birds eye view of the London Thames looking East

London is the best city in the world, according to the World’s Best Cities 2023 Report. With its world-class arts and entertainment, rich cultural diversity and blend of history and innovation, it’s no wonder so many people want to make it their home.

But renting in a city of this size and diversity can feel overwhelming – and it’s sometimes hard to know where to start. Whether you’re a student, professional, family, retired, downsizing or relocating from abroad, our Renter’s Guide to London provides all the information you need to help you make the move.

Renting vs. buying in London

In the past, buying a home was considered the ultimate goal. Today’s rising prices, increased freedom of choice and more transient lifestyles have made renting a much more desirable option – especially in London.

Renting means you don’t have to save tens of thousands of pounds for a deposit, compete with other buyers or worry about repairs if something goes wrong. It also means that if your lifestyle or circumstances change, it’ll be much easier to move on and find a new home to suit your current needs.

Renting in London: the basics

The first thing to consider is location. Each of London’s 32 boroughs has its own character, so you’ll need to decide which areas are best suited to your lifestyle, budget and needs. The good news is there’s a huge variety on offer – from hip Shoreditch to vibrant Brixton to leafy Kew – and with a bit of research, you’re sure to find a neighbourhood that’s right for you.

Weigh up all the things you’ll need in day-to-day life, from schools and supermarkets to the gym and options for eating out, and make sure the essentials are all within easy reach. It’s also important to think about how you’ll get around. London is huge, so aim for properties near public transport that help make your daily commute a breeze while enabling you to enjoy all the city has to offer.

Lastly, think about rental type. While London has a variety of options including private rentals, serviced apartments can often offer the best value and experience – with bills included in rents, modern on-site facilities and a host team on hand to help you navigate London life. 

Housing and rent prices in London

London is one of the world’s most desirable cities, and its homes can come with eye-watering price tags to match. Areas further away from the centre are generally more affordable and often come with a greater quality of life. 

Before you commit, check out the online property listings on Zoopla and Rightmove to compare rent prices and ensure you’re not being ripped off.

Affordability and cost of living in London

When renting in London, your main expenses are likely to include accommodation, bills, public transport, groceries and leisure. Private rentals typically only include the property itself, so you’ll need to budget for things like furniture, bills, gym membership and possibly an extra bedroom for your home office.  

Serviced apartments can help your income stretch further by including things in the monthly cost, while saving you time and money by providing a range of facilities on-site.

Strategies for finding housing

With a diversity of online tools dedicated to the London rental market – including property platforms, estate agents and social media groups – it can be hard to tell if a flat is right for you. Independent review sites like HomeViews let you hear from residents directly, helping you understand what living somewhere is really like. 

Market trends and predictions

Renting privately in London can come with risks, so before signing a lease, make sure your landlord is properly registered – that way, you won’t be in danger of losing your deposit or being asked to leave unexpectedly.

Professional landlords tend to offer some of London’s best value and experience, providing on-site facilities, an enhanced service and greater peace of mind.

Apo’s new-build flats in London

Apo’s new-build rental flats are located in some of London’s most vibrant neighbourhoods, close to transport links, restaurants, shops and other useful amenities, from lively, leafy Kew to diverse, get-go Barking. They represent excellent value for money, with broadband included in rents. You’ll also benefit from a range of modern onsite perks and benefits, such as state-of-the-art gyms, co-working spaces, communal areas and roof terraces.

Most Apo flats have one bathroom per bedroom­ ­ – ideal if you’re sharing with a friend – plus a balcony or terrace, giving you your own private outdoor space. Furnishings are included and the interior design is modern and simple, working well on its own or as a good canvas to personalise your home.

Our award-winning team is on hand 24 hours a day, providing concierge, security, maintenance, parcel collection and key holding services. When you rent with us, you’ll also use one simple resident app – not only to manage your home but to connect with the community and gain access to regular classes and social events.

A choice of short and long-term leases is available, meaning you can have your home for as little or long as you want. You can also take advantage of our deposit-free option, saving you significant up-front costs.

We are regularly recognised by HomeViews for our high-quality homes, which consistently rank among London’s top 10 for quality, satisfaction and value for money.

View our flats to let in London

Visit our website, explore our properties and let us help you find your new London home.