Renting, but better: Why more people are choosing build-to-rent (BtR), and Apo
People aren’t just renting anymore, they’re choosing build-to-rent because it fits their lifestyle. Whether it’s the design-led spaces, flexible leases, or perks like on-site gyms and co-working lounges, BtR offers a smarter, more simple way to live.
At Apo, we believe renting should feel like an upgrade, not a compromise. From Birmingham to London and Liverpool, we’re seeing more people lean into the freedom, ease and community that comes with professionally managed homes, curated spaces, and real value.
But why build-to-rent becoming the go-to choice and what can you actually get when you rent with Apo?
Why build-to-rent is becoming more desirable
Life’s more flexible - your home should be too.
Work, relationships, goals - they don’t stay still for long. BtR gives you the freedom to grow, move and change things up, without the stress of a long-term mortgage or landlord drama. Did you know? A recent survey by Savills found that 26% of renters in BtR developments are doing so by choice, not necessity.
Say goodbye to DIY disasters.
When something breaks, you don’t need to search for a tradesperson or beg your landlord for help. Apo’s on-site team is here to handle everything from lightbulbs to leaky taps, so you can get on with your day.
Built-in community, without the awkward bits.
We get it, meeting new people isn’t always easy. But when you have a rooftop, yoga, pop-up wine and nibbles tastings, and cosy movie nights downstairs, things tend to fall into place. At Apo, you can join in as much - or as little - as you like.
Value that actually feels like value.
Your built-to-rent home comes with a gym, a co-working space, superfast Wi-Fi, and stylish interiors. With everything rolled into one, you know exactly what you’re getting.
What’s included in your rent with Apo?
We’re big on transparency. So here’s what’s typically part of the package:
Thoughtfully designed homes
Light-filled apartments that work with your life, not against it. Open-plan kitchens, built-in storage, and enough space to breathe.
On-site perks
Gyms, lounges, co-working areas, rooftop terraces - the kind of things that make life that little bit easier, and a lot more fun.
A responsive on-site team
Need help? We’re here. Our onsite team is always around to sort out maintenance, help with move-ins, or just give you a great local recommendation.
A calendar of curated events
Whether you’re into fitness, food or chilled-out community hangs, there’s always something going on at our Apo locations.
Security and peace of mind
No rogue landlords or unreturned calls. Just a professionally managed space where you can feel safe and supported.
So, Is BtR right for you?
If you’re after flexibility, ease and a home that’s more than just four walls, BtR is definitely worth a look. It’s a fresh take on renting - designed to suit modern life.
At Apo, we’ve created places where you can settle in, switch off and genuinely love where you live. Whether you’re drawn to the riverside vibes of Kew Bridge, the urban energy of Hayes or the creative scene in Liverpool, Apo is where renting starts to feel like home.
Come and see it for yourself and enquire to speak with our onsite team about a viewing, here.