Meet the team

David Apo Birmingham host team member


Membership Manager

With a background as an entertainer in the Canary Islands, I've always thrived on connecting with people. This led me to a career in service, from bars and hotels to residential property management. For the past 7 years, I've focused on the property industry, launching 5 new buildings across London and Birmingham. Now, at The Holloway, my mission is to find the perfect home for you. I'll guide you through the application process, handle renewals, and ensure our community thrives.

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Louise Apo General Manager in Birmingham


General Manager

My background blends psychology with 10 years in property, including 4 Build to Rent projects. Here, I lead an amazing team focused on resident well-being, community, and building excellence. Off-duty, I travel (heat seeker!), unwind with books and my dog Larry, and explore Birmingham's amazing food scene (most Michelin stars outside London!). I'm excited to lead The Holloway to be Birmingham's best!

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Amy Wildman


Resident Services Manager

I lead our Resident Service Team, ensuring top-notch service from building maintenance to resident events. My background in customer service and property equips me for the variety – no two days are alike! I'm excited to build a thriving community here. Recently having moved back home to the Midlands, I understand relocation challenges. I'm passionate about fostering a well-balanced and welcoming environment. In my free time, I explore Birmingham's amazing food scene – expect local business showcases at The Holloway. Can't wait to meet you all.

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Contact us

The Holloway
4 Blucher Street
Birmingham B1 1NG