Designed for more: How BtR inspires creative living

At Apo, we believe a home should be more than four walls. It should be a place to feel inspired, connected, and free to make your own.  

The best Build to Rent (BtR) developments don’t just provide somewhere to live, they create places that feel like home, with spaces that adapt to your lifestyle and spark creativity. 

What happens when your home becomes more than just a place to sleep? In today’s BtR world, living isn’t just about convenience - for many, it’s a canvas, a launchpad, and a source of inspiration to create something uniquely theirs. 

At Apo, we see this every day. Residents aren’t just moving into apartments. They’re shaping spaces filled with their passions, whether that’s a balcony turned garden, a lounge turned mini studio, or a home painted with art, plants, and music. 

The home as a creative canvas 

One of the perks of BtR is flexibility. Apartments are designed to evolve with the people who live in them. That might mean a music producer setting up a recording nook, an artist using the balcony as a light-filled studio, or a designer brainstorming with friends in the communal lounge. 

Take Kew Bridge and our resident Mr Plant Geek.

@MrPlantGeek: Plant Promoter, Hortpreneur, Traveller, Speaker, TV Presenter, Author, Model, @plant_based_podcast, @QVCUK, Influencer of Yr @gdnmediaguild  

When he’s not travelling the world sharing his passion for plants, he’s cultivating his own indoor green garden at home. His apartment is part studio, part sanctuary. With easy-care succulents, statement plants thriving in natural light, and even terrariums or bottle gardens, that act like living artworks. By putting larger plants on movable trays, he can shift the energy of the space to match his mood. Living proof that BtR really does adapt to you. 

“My apartment isn’t just where I live. It’s where I create.”  Mr Plant Geek 

Living, creating, connecting 

For creatives, BtR offers freedom with modern homes that are flexible, adaptable, and supportive backdrops for ideas to flourish. And while creativity starts at home, it often grows in shared spaces. At Apo, co-working lounges, roof terraces, and communal areas become natural meeting points where neighbours swap passions, from plant swaps to book nights, and live music. 

“The community here feels natural. It’s nice to share passions with neighbours who are just as curious and creative.” Mr Plant Geek 

Home as inspiration 

BtR is redefining what “home” means; it’s about more than a place to stay; it’s about being part of an environment that grows with you. At Apo, we’re proud to create homes that adapt to our resident’s needs, whether that’s a sanctuary, a workspace, or a space for creativity to thrive. 

This week’s spotlight is on Mr Plant Geek but stay tuned for more stories from across Apo. Head to the link to find out more about Apo Kew Bridge, here.