The big debate: does the location make the home, or does the home make the location?
When choosing a new place to live, what matters more, where you are or what’s inside your home? Is it the city’s energy that makes life exciting, or is it your space that truly defines home? Let’s settle the debate.
Let us help you decide what matters most for your next move. Whether you’re team location or team home, there’s no wrong answer - just great reasons to find what works best for you.
The case for location: it’s all about where you are
Some people argue that location is everything. Living in vibrant cities like London, Liverpool or Birmingham puts you in the heart of culture, energy and endless possibilities. Imagine being surrounded by top-rated restaurants like those listed by TimeOut, perfect for spontaneous nights out just a stone’s throw from The Copper House. In Birmingham, you could have art, live music and nightlife right on your doorstep with iconic venues such as the Birmingham Museum & Art Gallery nearby. You’d also have access to green spaces like the Botanic Gardens in Kew, cosy coffee shops and buzzing co-working spaces to keep you inspired - and caffeinated around Kew Bridge, Barking Wharf, and Hayes. Add to that excellent transport links into the city for work or play, and it’s easy to see why some renters rave about these locations.
These neighbourhoods aren’t just places to live; they’re vibrant hubs brimming with local adventures and hidden gems that make you feel like a true insider. For renters who love being in the thick of the action, the city becomes a playground, with every street telling a story. If this sounds like you, living in a built-to-rent apartment by Apo is a no-brainer. These homes are centrally located in some of the UK’s most exciting cities, giving you the chance to explore everything they have to offer. When your home is in the perfect spot, it can feel like the whole city is your living room.
The case for the home: it’s what’s inside that counts
But what good is a prime location if your home doesn’t feel like a sanctuary? Apo’s built-to-rent apartments offer beautifully designed spaces with premium amenities, so coming home feels just as exciting as heading out.
On the flip side, some people argue that the home itself is what truly matters. After all, what good is a lively location if your living space doesn’t feel like your personal haven? Imagine coming home to a cosy, stylish flat designed to be your sanctuary after a long day. Built-to-rent apartments like those by Apo offer onsite perks such as gyms, rooftop terraces and co-working spaces, making life easier and more enjoyable. There’s also a sense of community, where neighbours become friendly faces - or even mates - and regular events like fitness classes, movie nights or yoga sessions help foster connections.
These homes aren’t just functional, they’re designed to enhance your life. From sleek, modern interiors to amenities like lounges and BBQ areas, Apo’s apartments go beyond the basics to provide comfort and ease. Whether you’re escaping with a book or enjoying the convenience of having everything you need right at your doorstep, these spaces make your home feel truly yours.
Why not have both?
The best part? You don’t have to choose between a great location and a comfortable home - you can have both. With built-to-rent living, you can enjoy prime locations packed with energy and excitement, along with thoughtfully designed homes complete with modern amenities and a built-in community. Think about soaking up the buzz of the city after a gig, then coming back to a rooftop terrace where you can relax with a cuppa. It’s like having your cake and eating it too - except the cake is an incredible rental experience.
The final word: it’s all about you
At the end of the day, finding the right home comes down to what fits your lifestyle. Whether you’re drawn to the hustle and bustle of city life or crave the comfort of a serene sanctuary, Apo’s built-to-rent flats in London, Liverpool and Birmingham have you covered. These homes are tailored to meet the needs of modern renters who want the best of both worlds: a vibrant location and a space that feels like home. So, which will it be: the place or the space? Or, better yet, both?
Discover Apo’s rental options today and take the first step towards your next big adventure here.