Why renters are choosing The Holloway in Central Birmingham
Birmingham is a city that’s always evolving - a place full of energy, creativity and connection. And nestled right at the centre of it all is The Holloway: a new kind of neighbourhood designed for modern renters who want more from city living.
Whether you’re moving for work, lifestyle or just fancy a fresh start, The Holloway brings you closer to everything that makes Birmingham such a great place to call home, and makes settling in feel refreshingly easy.
A city on the rise
Birmingham has been gaining momentum for a while now. It’s the UK’s second-largest city and a magnet for business, innovation and culture. With big investments in infrastructure and development, plus a growing population of young professionals, students and families, the city has a buzz that’s hard to ignore.
You’re not just moving into an apartment here, you’re joining an Apo community in one of the most exciting postcodes in the country.
The Holloway: Where city living feels connected
At Apo, we believe home should feel like more than just four walls. The Holloway has been designed to make renting easier, more flexible and more enjoyable. From thoughtfully designed apartments to shared social spaces and community-led events, everything here is built around real-life living.
Our on-site team is always around to help, whether it’s getting you settled in, signing for parcels, or pointing you in the direction of the best local lunch spots. Plus, with no agents or admin fees, we’re here to make renting simpler from day one.
What’s Around the Corner?
One of the best things about living at The Holloway is that you’ve got Birmingham’s highlights right on your doorstep. Whether you’re after food, fashion, art or a bit of green space, here’s just a taste of what’s nearby:
Eat
Original Patty Men: Perfect for craft beer and arguably Birmingham’s best burgers.
Shop
Great Western Arcade: A beautiful Victorian arcade filled with independents in the heart of Birmingham's shopping district
Drink
40 St Paul’s: An award-winning intimate gin bar with beautiful drinks, table service, and great music.
Culture
Birmingham Museum & Art Gallery: A local exhibition that tells the story of Birmingham: Its People, Its History, covering an area of more than 850 square metres.
Green spaces
Eastside City Park: A calm open space just a short walk away.
The Holloway: More than just a home
The Holloway is part of a wider community that’s growing in all the right ways. From creative start-ups and independent cafés to local events and pop-ups, this part of the city has soul.
Whether you’re looking to plug into Birmingham’s creative scene, enjoy the convenience of city centre living, or just want a place that feels a little more like ‘you’ - The Holloway could be just what you’re looking for.
Come and see how simple it can be to start your next chapter with us. Speak to our team to find out more and be part of Apo, here.
To hear more about life at The Holloway, and read our guide to renting a home in Birmingham, here.